The Obsession with Cricket

In this season of WC, it it difficult  to find a sane advt. which has some concept ingrained in it(except cricket, of course).

Recently I’m really getting miffed up seeing the obsession of advertisers trying to relate any and every product of theirs with cricket.

-The advt. of Parryware, where the umpire asks for a loo break instead of giving a decision(with a terrible expression).

-The advt. of Tata sky, where the umpire( yeah again!) asks Babloo, who is watching the match on Tata Sky Digital TV to give the decision.

-The advt. of Castrol, where the World Cup ka Hero faces problem viewing the coverage and asks the umpire to adjust himself to suit his needs.

Now the list may go on and on but my point is why is this obsession, almost a fetish, to link every advt, to cricket. I understand that it is the single most event where there is an guaranteed audience, where we Indians are sure to be attracted. But making a below par advt. just because of these reasons, I believe, is pathetic mindset.

When you are spending millions of rupees to broadcast your advt. on primetime or at big cricketing events, what sense does it make to show an advt. which is absolutely rubbish.  Hence even if you don’t have something related to cricket like vodafone  or big rock(and many others) ads, which make their point in a brilliant manner, you have made your point with great impact.

P.S.  I don’t believe there is any dearth of  talent in advertising industry in India, but this trend gets a huge thumbs down from me.

This trend is not only stupid but is downright loathable.

 

Rutvik.

 

The need for elaboration

Continuing, in part, the topic i wrote about in my earlier post Too Many Blogs – there is a trend i’ve seen these days.

Many nice bloggers seem to have migrated away from the blogging platform to more convenient and widespread social sites like Facebook and Twitter. These websites offer easier means to voice one’s views to people(friends, followers alike). They have wide reaching audiences for wide appeal and as one of the bloggers mentioned, reward with instant gratification(the likes and all).

Agreed. The reasons for the migration are many but my question is can this be an alternative to making your point in full and in an elaborated manner? Are the likes and some 140 characters enough to air one’s views with their detailed reasons?

My answer to all the above is No. They can’t. And to my delight I’ve noticed some of my favorite bloggers back to blogging after a brief stint on social sites.

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